Finding new clients is often a gamble, no matter how much experience you have in property management.
The guide will help you discover the right clients to add to your portfolio by highlighting some of the most effective lead generation strategies and tools.
Five tools to generate leads for property management
The first thing to consider when brainstorming on how to find property management leads is “Where can I locate new potential clients?”
It is important to get your company in front of homeowners and accident landlords. You’ll be surprised at how quickly those unintentional landlords will become small investors, giving you the opportunity to expand your business.
What are your clients in property management? Find them using our five favorite methods:
1. Social Media Marketing is organic and paid, but APM suggests starting with organic marketing. Post regular and helpful content that is expert. This will attract property owners. You can post on social media in just minutes a day and have a lot of creative freedom.
LinkedIn is a great place to build a professional profile. It’s incredibly easy and free. LinkedIn, the largest professional network in the world, is a great place to build connections and client relationships. You should also have a LinkedIn profile that is ready to be impressed, as well as a plan for 1-to-1 communication with investors.
Learning from experts is a great idea for those who are not strong in marketing.
2. Email outreach. In the U.S., 85% of all people have an email address. They have email addresses. Check their email daily. Your property management knowledge can be shared with the world via email marketing.
Social media is a great way to connect property managers with owners and landlords. They then cement the relationship with regular emails that contain high-quality content and tips.
3. Forums and online groups. Facebook Marketplace, Craigslist and Facebook groups of local landlords can all provide leads for property management. It is an easy way to locate specific owners who are looking for assistance and keep up with the most recent news.
The secret to networking is easy: be always helpful. Join some groups and post helpful advice to make yourself known among local landlords. You can also share any information or resources that have been helpful or inspirational in the groups.
4. Referrals. Referrals can be a major source of leads for property management. They come in three forms: referrals from clients, referrals from family members and friends, and referrals by real estate agents.
Referrals come from clients that have used your service in the past.
Referrals from family and friends are mainly a result of hearing what you do, and contacting them directly.
Referrals from real estate agents are a different business model. Property managers and real estate agents work within the same sector.
Building relationships with real estate agents in your area, especially if you are just getting started, can help generate leads for property management. You can offer to refer the sale of your clients’ properties or a simple referral fee in exchange for them passing you leads from their investors who require property management.
5. You can get leads from online networks. You can pay for leads by property owners or investors using Pay-per Lead (PPL). PPL services are one of the best ways to get highly-qualified property management leads. While you may be hesitant to pay for leads, working alongside a well-respected company in the property management industry like All Property Management is an effective way to consistently bring in high quality leads.
Five strategies to seal the deal with property management leads
Generating leads for property management is just half of the battle. What happens after you’ve got a client? These five strategies will help you convert those potential clients into paying customers.
1. Build a Professional, Consistent Brand. Manage your online reputation to attract and convert property management leads into loyal clients. Which is the best tool to use in order to attract clients? You property management website. Your property management website.
You don’t need to spend countless hours on marketing or web design in order to achieve your goals. Marketing services can help you build a brand and a digital presence, which will lead to increased profits and clients. It’s worth considering companies like Upkeep Media or Goodjuju that specialize in property management, particularly if web design and reputation management aren’t your strong points.
2. Understanding your ideal client is key to attracting the clients you’re looking for. There are many potential clients, but not all are “right” customers for your business. You’ll be able to attract the clientele you want by understanding which types of property owners are most important.
3. Use local expertise and networking. Although most of these tips focus on online marketing and connection, nothing beats a face-to-face meeting.
You build relationships as a property management, resolve problems and expand your business. Use your skills and a little bit of time to build relationships with other property managers, homeowners, investors and realtors in your locality through professional groups. It will help you get your name out and establish a good reputation.
4. Keep up with the latest industry knowledge. Understanding the property management industry and providing helpful information is a great way to convert leads into customers quickly.
Are you worried that your industry knowledge is lacking? You can learn more about the industry by reading Buildium’s Property Management Industry Report. Combining the above networking strategies will help you quickly establish yourself as one of the best-informed professionals in your field.
5. Create content that converts. One of the most effective methods for generating leads in property management is to create interesting, engaging material. An engaging video or well-written post can make owners take notice, and give them the final push to buy from you.
You can start in many ways, depending on your interests. You could, for example, write a blog in order to get ranked for certain keywords on Google. Or, you can create videos and upload them to your YouTube channel.
You’ll accumulate a lot of content that you can use in your outreach efforts, post to social media and on your site. This is one way to ensure a steady flow of quality leads.
What time should I spend on marketing and finding property management leads?
Your business objectives, your target market, and your budget will determine how much time you spend marketing to prospective clients. You should set aside some time every week for networking, reading up on the latest industry news, writing a few posts or emails, and researching. This will be a huge benefit to you over the years.
Marketing services will do the work for you and your team. They can save hours. All Property Management and marketing services will do all the hard work to generate qualified leads for you. You’ll only have to focus on closing the deals with these leads.
Who should be the main person responsible for generating leads in property management?
Finding and converting leads for property management is a task that can be delegated. This will help you to land new clients.
You can hire a member of your team to handle this task if you don’t want to do it yourself. They should have a good understanding of the market and be able use various marketing techniques in order attract clients. They should also have a connection with your company’s core values, and a desire to continually improve their knowledge of the industry.
There are experts who can help you fill in the gaps and do lead generation for your business. Join APM’s network to get access to property owners and receive local leads for property management.